Hazy Chardonnay

Logo + Visual Identity Design, Illustration, Package Design

Summary
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A proposed line of canned wine, Hazy Chardonnay is a single serve, unfiltered Chardonnay that leaves the active cultures of the yeast strains in the wine creating a hazy style. Keeping a wine unfiltered leaves it in its more natural, full aromatic and flavor state.

The label, and subsequent brand, gives personality to this natural and “imperfect” method of winemaking. Natural and ethereal in feeling by a hand crafted illustration of balance and flow. Sky and Earth mirrored from the top and bottom; and in the logotype, the swashes in the “H” and “Y” mirror each other both horizontally and vertically.

Logo
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Label Design
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